Recent menu innovations have been particularly noticeable in the sandwich category, including Wendy’s Pretzel bacon cheeseburger, Subway’s limited-time Fiery Footlong collection, Taco Bell’s Waffle Taco, and McDonald’s Egg White Delight McMuffin, among other examples.
To be sure, menu innovation can be a key driver of success. In fact, in August 2013, Wendy’s reported that the price of its stock increased a whopping 42 percent in the month after it launched the Pretzel Bacon Cheeseburger on July 1.
In spite of all this innovation, data from Technomic’s 2014 Sandwich Consumer Trend Report shows that some consumers continue calling for more innovative sandwiches and sandwich ingredients. Below are a few data points that speak to this:
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