Diners are becoming increasingly interested in understanding how food production practices are impacting the earth’s natural resources, and how these resources will be affected as the global population continues to grow. Industrial innovation has given us the ability to feed more people than ever before. And these technological advancements allow consumers to connect with information about how their food choices impact the future of the planet. As more diners consider how food production, food processing and transportation effect the environment, their food choices may also change. It is important to understand what consumers’ value when making food choices because this information can be used to help you provide the options they might be looking for.
According to trend research, Generation Z (our youngest generation, born 1993 or after) is especially aware of their impact on the earth, and they tend to look for food choices that are natural, organic, and sustainable. This means that as we move into the future, these issues may affect the foodservice business and food landscape more and more.
Generation Z food preferences have driven an increased interest in vegetarianism, natural foods, and local sourcing. Some of this may be due to environmental concerns raised by questions about how to feed a growing global population using current production methods.
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