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Privacy Policy

Updated on: June 4, 2014

At GFS Canada Company Inc. and its related entities including the website is owned and operated by GFS Canada (collectively, “GFS”, “GFS Canada” ", “our”, “we” or “us”), we are committed to respecting and protecting the privacy of website users, our customers, and other individuals with whom we deal (“you” or “your”). The purpose of this Privacy Policy (“Policy”) is to inform you how we collect, use, disclose and protect your personal information. When we use the term “personal information”, it means any information about an identifiable individual. This Policy describes our practices regarding the collection, use, management and protection of your personal information in Canada, and governs your dealings with us.

The website has three sections: a section that is available to the general public, a section for our suppliers referred to as the supplier portal, and a section that is restricted to our customers, which we refer to as the GFS Connect section of the website. The GFS Connect section includes the GFS Connect and GFS Experience customer online ordering tools. While this policy applies generally to all parts of the website, please note that there are sections of this policy that apply only to the GFS Connect section.

We operate in strict accordance with applicable privacy legislation. If you have not already done so, we encourage you to familiarize yourself with this Policy before using the website or providing personal information to us in any way. We also recommend that you periodically review this Policy as it may be altered or updated from time to time.

Why We Collect Personal Information

We collect personal information relevant to our relationship with you. We limit the type of information collected by us to only the personal information that is required to accomplish the purposes of managing our relationship with you, to administer accounts, to provide you with services and to otherwise carry on our business operations. Specifically, we will generally use the information that we collect to (i) provide requested services; (ii) monitor and analyze visitor activity on our website; (iii) improve the features and operation of our website; (iv) develop a knowledge base regarding our website visitors and their preferences; (v) improve our products and services; and (vi) develop new products and services.

How We Collect Personal Information

The public section of our website is primarily an information website that tells you about our company and our products and services. You do not need to provide any personal information if you simply want to browse the public section of our website and learn about what we have to offer. When we ask for your personal information, it is generally so that we can provide a service to you and to communicate with you about our products and services. For example, if you want to register as a customer of GFS Canada, we will ask for your name, address, telephone number and e-mail address, and we will provide that information to someone in our customer relations department who will follow up with you about our products and services.

When you visit, we may record information that your web browser routinely shares with websites. This information may include your browser type, browser language, Internet Protocol address, and the date and time of your visit. This information is collected on an anonymous basis, and we do not try to connect it with your personal information.

The GFS Connect section of the website is only available to our registered customers. In order to establish access to the GFS Connect, GFS Canada requires personal information associated with your account. This will generally include your name, the company that you work for and your contact information. In order to make purchases, GFS Canada may also need credit card or bank account information.

When you visit our website, we may give you an opportunity to sign up to receive a newsletter or other marketing materials, or to have your information shared with other companies whose goods we carry. We may also ask for your personal information in connection with certain customizable tools and features, surveys, or contests that we may operate from time to time on our website. It will always be your choice whether to provide your personal information in order to take advantage of these features. If you elect to receive our newsletter or other marketing materials, you may subsequently elect to stop receiving those items by checking on the “opt-out” link included in every email newsletter we send or by contacting If you have chosen not to receive emails from us prior to your participation in a contest, sweepstakes, promotion or survey, you may still receive information from us in connection with such activity if you register for or participate in it. You may also choose not to participate in contests, sweepstakes, promotions or surveys. If you do not wish to receive information about us or share your information with us and the other companies sponsoring such activities at any time, please contact us.

If you access the GFS Connect section of the website, you will be given the opportunity to "“opt-in"” to having your information used for purposes not directly related to our website at the point where we ask for the information.

Users of our website will always be notified if their information is being collected by any outside parties. We do this to ensure that our users can make an informed choice as to whether or not they should proceed with services that require an outside party.

Refer a Friend/Forward-to-a-Friend Functionality

If you feel that information about GFS Canada could be useful for a third party you know (for example, your friends or family members etc.), you may use our forward-to-a-friend functionality. If you choose to use our referral service to tell a friend about GFS Canada, we will ask you for your friend's email address. We will automatically send your friend a one-time email inviting him or her to visit the site. We store this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

Blog and other Social Networking Mediums

If you use the blog feature on our website or if you communicate with us through any other social networking forum (for example, Twitter or Facebook), you should be aware that any personally identifiable information you submit through comments or posts to the blog or other social networking forum can be read, collected, or otherwise used by anyone with access to the forum or who visits the URL of the web page on which the post or comment is posted. We are not responsible for non-GFS Canada use of this information.


We sometimes post video customer testimonials on our website which may contain personally identifiable information such as the customer's name. We obtain the customer's consent prior to posting the testimonial to post their name along with their testimonial.

Use of Cookies

As is commonly done on websites, we may use cookies and similar technology to keep track of our customers and the services they have elected. A "cookie" is a small text file containing alphanumeric characters that is stored on your computer and uniquely identifies your browser. We may also use cookies in connection with web beacons to help us track how visitors navigate through our website. If we allow a third party to place banner ads on our website, when you click on the ad, the third party may use a cookie to help it track the effectiveness of its advertising.

If you are a registered user of the GFS Connect section of our website, we may use a cookie to help us remember who you are. If you use GFS Connect to purchase goods, we may use cookies to keep track of the items in your shopping cart.

If you do not wish to accept cookies, the "help" selection on your browser's toolbar will likely tell you how to prevent your browser from accepting cookies, how to have the browser alert you when you receive a new cookie, or how to disable cookies altogether. If you disable cookies, however, you may not be able to take advantage of all of the features on this website.

DoubleClick: Google Analytics data is examined in concert with data about ads that have been shown using the Google Display Network or DoubleClick to help understand how anonymous users interact with and advertiser’s site after seeing corresponding ads. This data may used to inform and optimize ad campaigns. You may opt out of DoubleClick cookies by visiting Google Advertising opt-out page or you may opt out of analytics by visiting the Google Analytics opt-out page.

Google Remarketing: Third party vendors, including Google, show Gordon Food Service ads on sites on the web. Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website. Analytic data is used to serve ads based on your prior visits to our website. You may opt out of Google’s use of cookies by visiting the Google Advertising opt-out page. You may opt out of third party vendor’s use of cookies by visiting the Network Advertising Initiative opt out page.

What We Do with the Personal Information We Collect

In order for us to operate our website, we may need to share information with our business partners. We and the third parties who provide services to us will use the personal information we collect only for the purposes identified above. For example, we may use contractors to help provide on-line services to help us collect, analyze and evaluate our information, or to provide other support services for the website. Often, the information that we share will be aggregate data that is anonymous in nature. If we provide any personal information, it will be on terms that prohibit our business partners from making any independent commercial use of the information and from sharing the data with third parties or otherwise making it publicly available.

When you use the GFS Connect section to order products, we will use the information that you submit to process your order, receive payment, and ship your transaction. This may require us to share information with third parties, such as your financial institution, the company that processes credit card transactions, or an organization involved in shipping your order. We may also contact the registered users of the GFS Connect section about important functionality changes to the website, new GFS Canada services, special offers, or to collect feedback on our products and services.

The website may include tools that you may find helpful. To use these tools, you may need to provide information about your business. The site will use your information to provide the service that the tool offers, for example to help you order products for your business. Except as otherwise disclosed in this privacy notice, we will not use the personal information from these tools for any other purpose without your permission.

We may elect to disclose personal information without prior notice in response to law enforcement activity or other governmental request; to respond to subpoenas, court orders or administrative agency requests for information; to enforce our contract or property rights; to protect ourselves or others; or when required or otherwise permitted by law. For example, we may share information to reduce the risk of fraud or if someone uses or attempts to use our site for illegal reasons. Information we collect may also be transferred in connection with any sale or merger of the company or any division or business line of the company to which the information relates.

Your Consent

By providing us with your personal information, you consent to our collecting, using and disclosing this information for the purposes described in this Policy. By using our website you consent to our collection, use and disclosure of certain anonymous data together with your IP address in accordance with this Policy. If we choose to use personal information already in our custody for a purpose that was not identified at the time we initially collected the information, we will seek the consent of the affected individuals before using this information for the new purpose, unless obtaining such consent is not required by law in the specific circumstances.

Except for personal information which is required to be retained by law or which is needed to process a purchase, exchange or return, individuals may withdraw consent to all or part of the collection, use and disclosure of their personal information at any time by giving us reasonable notice. If you would prefer that we not collect, use, or disclose your personal information, or that we not use your personal information to contact you to promote our products or services, please contact us. We will act on your instructions as quickly as possible subject to contractual and legal restrictions, but there may be certain uses of your information that we may not be able to stop immediately. Please be advised that withdrawal of consent may make it impossible for us to provide certain services to you.

How We Protect Your Data

We use commercially reasonable means to protect the integrity of our websites and the confidentiality of collected data. We also limit access to personal information that we collect about our visitors and customers to individuals who have a need to use the information in order to fulfil the purposes described above. We enforce a policy against unauthorized disclosure or use of personal information, and we instruct our employees concerning that policy. Employees who violate these policies subject to discipline.

Protecting your information also requires you to do your part. If you are a registered user of GFS Connect, you must take steps to protect your access code and password. We will not be liable if you have not taken reasonable steps to protect this information.

Data Integrity and Retention

We will only keep your personal information for as long as it is required to fulfill the purposes for which it was collected. If you provide us with contact information on the public section of our site, we normally keep this information for only a short time period, at which point it will be automatically deleted from our system. Information collected in connection with the GFS Connect section of our website will be retained for a longer period as a record of our business activities and in order to allow us to respond to any issue that may arise at a later date.

Location of Your Personal Information

Information collected by us may be stored and processed in the United States or any other country in which our affiliates or contractual counter-parties maintain facilities. By using our website or providing personal information to us in any way, you consent to any such transfer of information outside of Canada.

Although both our affiliated entities and third-party service providers are contractually required to abide by the terms of this Policy, personal information stored in foreign jurisdictions may be accessible to foreign regulatory authorities under applicable foreign law. Regardless of where information may be stored, the protections described in this Policy will be adhered to, and you can obtain additional information regarding the collection, use, disclosure or storage of personal information by third parties located outside of Canada by contacting us as described below.

Website Visitors under Age 18

Our website is intended to be used by customers and potential customers of GFS Canada. The site is available for anyone to view, but please do not submit any personal information if you are not 18 years of age or older.

Links to other Websites

This site may contain links to other websites not affiliated with GFS Canada. Also, you may have come to this website from a website that is not operated by GFS Canada. We are not responsible for the operation of these other sites or the information that they collect from their visitors. If you'd would like to know how another site collects and uses your information, please review its privacy policy.

Updates to this Policy

Our business and the laws that regulate us change from time to time, and we reserve the right to change this policy. If we do change this policy, we will post the revised version on this site. If we propose to change our policy in a way that would permit us to make additional uses of information that we had previously collected about you, we will provide you with a meaningful way to opt out of those additional uses.

As explained above, your use of our website constitutes your acceptance of the privacy policy in effect at the time of your visit.

Accessing and Correcting Your Personal Information

You may also use the below phone numbers to access, correct or update any of the personal information about you that is in our possession or control. There is no cost to reasonable requests unless you require copies of records. We will advise you of the cost prior to processing any such request.

Divisional Customer Care Contacts:

British Columbia: (800) 663-1695
Calgary: (800) 332-1118
Edmonton: (800) 232-7285
Winnipeg: (866) 509-5912
Ontario: (800) 268-0159
Montreal: (800) 361-4372
Quebec: (800) 363-0087
Atlantic: (888) 510-3663

Contacting Us

If you have any questions or complaints about our practices with respect to personal information, have questions about the practices of our third party service providers located outside Canada or wish to access their policies and practices, would like to request having your information removed from our database, want to withdraw your consent regarding the collection, use, and disclosure of your personal information, would like to access or correct your personal information or would like to opt out of receiving any future communications, please let us know by contacting us by phone or by post.